Elevating the University of Wyoming - College of Business Brand

This case study highlights our successful collaboration with the University of Wyoming - College of Business, where we utilized innovative products and creative services to elevate their brand and create a lasting impact.

The Challenge: Connecting with Students through Appealing Branded Merchandise

The University of Wyoming—College of Business faced a challenge in finding items that students would like and use. The goal was to create branded merchandise that resonated with the student population and effectively promoted the College’s identity.

Solution: Custom Jibbitz Charms That Hit the Mark

By understanding the specific needs of the University, we immediately thought of Jibbitz (Croc Charms) for their potential to appeal to the student age demographic. Here’s how we developed and implemented this solution:

Step 1: Identifying Student Interests

We conducted a detailed analysis of student interests and trends. It's important to understand what appeals to the target audience.

Step 2: Conceptualizing Creative Ideas

Our creative services team brainstormed various options before zeroing in on Jibbitz (Croc charms). These small, customizable charms allow students to showcase their unique identity while promoting the College of Business.

Step 3: Designing Custom Branded Merchandise

We designed the Croc charms with the College of Business logo to ensure high visibility and brand elevation. We aimed to ensure every student proudly displayed their affiliation with the University.

Step 4: Production and Distribution

Finally, we managed the production of these custom pieces and handled the distribution process to ensure every student had access to their own Croc charm.

Specialty Incentives Custom Molded Croc Charms

This image shows the custom Croc Jibbitz Charms that students at the University of Wyoming - College of Business loved. These small, branded charms were designed to appeal to student interests while boosting school spirit and increasing the College's brand visibility across campus. A perfect blend of fun and function.

Outcomes: A Hit with Students and Faculty

Specialty Incentives helped the College achieve remarkable results with custom Jibbitz charms that instantly became a crowd favorite. Students embraced the charms as a stylish, playful way to express their school pride and showcase their connection to the College. Faculty members also praised the initiative, recognizing it as a creative way to build a stronger sense of school spirit and unity on campus. The College was able to offer a unique branded item that not only resonated with its audience but also fostered a deeper, more personal connection between students, faculty, and their school.

Tangible Results

• Increased Brand Visibility: The College of Business logo was prominently displayed on footwear throughout campus, contributing significantly to brand awareness.
• High Engagement: The unique and personalized nature of the Jibbitz made them a popular item among students, encouraging them to participate in school events and fostering University pride.

Impact: Brand Awareness and Beyond

The impact of our solution went beyond just distributing a product. It created a buzz around the College of Business, enhancing its image among current and prospective students. Discover the benefits the College unlocked:

Amplified Brand Awareness

Every small charm acted as a mini-billboard, increasing the College’s visibility on and off campus. Students wore their charms with pride, turning into walking representatives of the University.

Enhanced School Spirit

By offering something trendy and functional, we were able to boost school spirit. The charms became a conversation piece, further instilling a sense of community and pride among students.

Positive Feedback and Satisfaction

Both students and faculty expressed great satisfaction with the new branded merchandise. It wasn't just about a product but about creating memorable experiences and fostering a connection with the brand.

Specialty Incentives Custom Croc Charms

“The Croc charms were a fantastic idea! Our students and faculty love them. It’s a great way to show off our College logo and has significantly heightened our brand awareness on campus. Specialty Incentives understood our needs and delivered an exceptional product. We look forward to working with them on future projects.”

Why Choose Specialty Incentives?

At Specialty Incentives, we specialize in branded merchandise, creative services, and promotional products. 

Here’s why partnering with us benefits your brand:

• Innovative Solutions: We focus on creativity and innovation to bring you unique promotional items and corporate branding solutions.
• Customer Satisfaction: Our commitment to understanding your needs ensures high-quality corporate gifts that resonate with your audience.
• Professionalism and Quality: From custom logo apparel to branded tech gear, we maintain high professionalism and product quality standards.
• Sustainability: We offer eco-friendly custom products, ensuring your brand supports sustainable practices.

Services We Offer

• Branded Merchandise: Custom promotional products tailored to fit your brand.
• Creative Services: Innovative ideas to elevate your brand.
• Corporate Gifts: High-quality corporate gifts for employees and clients.
• Custom Apparel: Personalized business swag, including custom shirts and hats.
• Office Supplies and Tech Gear: Branded office supplies and high-tech promotional items.
• Marketing Products: Comprehensive solutions for your custom marketing products  needs